Be it a small company or massive one, exhibition booths can prove as the fantastic source for exposing your business to people. Exhibitions are all about attendees, the higher no. of attendees you gain, the more successful your business become. So basically the funda is to keep booth busy. Ever wondered what’s that pulls attendees to exhibition booth why some booths are flooded by visitors while others wait for people to notice them let alone visiting? Well the answer lies right here.
Create Unique Booth: You can do that by using creative posters and sine boards, one can always play with lighting, sound and screens or by involving technologies like electronic presentations but at the same time keeping it elegant and sophisticated not too much of lightings and stuff should be involved also make sure there’s not too much text to read that may make it visual overloaded.
Product Demo : If you are exhibiting a product or service that can be demoed then that’s an excellent news ,as demonstrations are more likely to be noticed by the people than any other thing in spite of it, this adds authenticity to the product or service it might be very helpful in capturing target audience.
Giveaways: In this mainstream generation brochures and pamphlets may go obsolete after a while so in order to stand out from all other is by organizing games in your booth relevant to your industry, Make sure that your games have an element of fun and attract positive attention. Also don’t forget to take advantage of this opportunity to collect information of the attendees who visited your booth that data might be used after the event.
Free offerings: People usually get tired of walking around through an exhibition in this situation you can leech out maximum of the attendees by offering free snacks ,drinks, and everything with a small label or theme mentioned of your service or product you are promoting in order to maintain dominance in peoples mind.
Stay active socially during the event: Almost every event attendees are following social media you and your team should be posting to Facebook, Instagram and Twitter throughout the event, using both your program’s designated hash tag as well as those of participating sponsors
You can involve people by posting special promotions, limited time offers, or other reason to stop by.