In the world of managing events, communication matters a lot. Whether it is communication between the company with its client or the communication power of the company to make the event into a success, it is the belief that matters most. Garnering the knowledge on how to persuade the prospective clients to let you handle the event, it quintessentially is a sales job. It is the idea of how you envisage the event, is what you have to sell to them. Selling of ideas is an impactful statement. The client should not only be happy with your ideas but should be convinced enough so as to not sift through other options. How artfully the idea is conveyed and how efficiently it is executed determines the chances of success. On the other front, the client must be looking for attractive ways to present their event management company that knows how to market such activities and how to manage the event for it to be a success both for themselves and the client. Hence, the communication between the two sets the rhythm for success.
The magic equation is the familiarity with a client. The more one knows about the requirement, the greater will be its competitive strength. It is the chemistry with the client that matters above all. And one success definitely leads to another. Knowing the benefits of these nuances of selling our ideas, global nexus sets the client as the priority contribution. For us, identifying the expectations of a client, which sometimes remains unsaid, is the primary profession. Once that is done, other things fall in place by efforts and determination to make it our best.
The famous actor, Amitabh Bachchan, once said that he gets nervous before every shot just as if it were his career’s first take. He further added that confidence is important but over confidence slays it all. This is the mantra for every event management company to succeed; to be nervous, excited and committed enough to assume it as their first endeavour. The passion should not die with years. The energy level and the phenomenal ability should escalate with the number of projects being handled. With success comes experience and each experience is a learning ground for better accomplishments.
The journey of a thousand miles begins with a single step. The first step is to sell one’s ideas. Ideas should be definite persued with a clear end goal. It is a knowledge intensive discipline, “Because in the end people buy from people.” The hatching of ideas and their execution needs a lot of homework to be done. The well prepared is one who wins the race. For it checking out on all fronts is mandatory. The anchor, the decoration, the invitees, the arrangement, food and liquor – everything is of utmost importance. The sweat of people managing events and their way to foresee is what makes the event hindrance free. So the next time you attend an event and take all this for granted, appreciate the effort that goes behind it all. Everything isn’t as easy as it seems.