Everything You Want to Know About Podcasts

Everything You Want to Know About Podcasts

New trends and marketing ways are springing up every other day. One might say it is this change which retains audience who are always on a quest for something new. Content marketing comes in many different
shapes and sizes. Podcasts seem to be a growing trend that is here to stay.

Podcast is simply a series of digital audio file made available on the Internet for downloading to a computer or mobile device, typically  available as a series, new instalments of which can be received by
subscribers automatically.

They are connecting lectures, covering anything and everything. For example, BBC Radio 4 have run a radio show called ‘More or Less: Behind the Stats’, all about interesting economics and number facts. Podcasts are Far More than Repurposed Radio.

There are many factors which help us know how flexible the concept here is. It can be of any length of the host’s choice. They extend to short 1-minute updates to a 2 hour long detailed conversation between
two people.

It could be broadcasted at any intervals as per preference and cover varied number of topics. Also, the format can be any. They can be any format, from simple solo shows up to mammoth, multi-person audio dramas.

A podcast is all about engaging the listeners and ultimate subscribers to your scheduled posts.

Topic or theme followed can be uniform or non-uniform, educational or entertaining or just like explaining your everyday lives. Most podcasts will be themed around one particular topic and will be following on a
similar point to make the series for a fair amount of time. The host or hosts will talk about that topic on every episode. Sometimes it’s really specific, like triathlon racing or dog training, and other times it’s more
general, like how to lead a happy life.

There are influencers who take in consideration to share different opinions about a particular topic through this medium. The platform provides for people to lead a healthy lifestyle or to work harder everyday
(motivational and empowering podcasts).

For the presentation part, it’s not necessary that a podcast remains to be just audio. Most Podcasts today are audio only, even though video podcasts do exist. Podcasting has really grown out of a need for background content.

They fill the void of making things interesting in the background of other boring or rote activities.

Also, something to mention here would be, a podcast is a series of episodes, and refers to the programme as a whole. Then, a podcast episode is just one recording from that entire Podcast.

Each episode is to talk about a section for the series. Keeping up with what people want and what you have planned on delivering is what gets to you. Plan your flow of control, take suggestions from audience and try to combine the two together so as to keep the commitment for it.

The easiest way to speak in front of people where you need to connect is to insert personal emotions, play with ethos and sound relatable to the audience you are serving. In this form of content creation it’s crucial to
assess your listeners, all the metrics that may concern your script and to look out for appropriate changes for betterment of the podcast altogether.

Basic format which one may follow can be for example:

Show intro (who you are, what you’re going to talk about): 30-60
seconds

Intro music (repeat for each show so listeners identify the jingle
with your show): 30-60 seconds

Topic 1: 3 minutes

Topic 2: 3 minutes

Interlude (music or break): 30 seconds

Topic 3: 3 minutes

Topic 4: 3 minutes

Closing remarks (thank audience, thank guests, talk about the next
show): 2 minutes

Closing music (suggest same as Intro music jingle): 2 minutes

For people comparing an audio to what we discuss here as podcast, the simplest explanation is that an audio file and a podcast episode are technically the same and quite similar. If you’ve downloaded a Podcast
episode from a Podcast site, you’ve already discovered the fact that you’re basically just downloading an audio file. The difference comes when you add the option to subscribe to that series of audio files.

The journey that the host wants to create throughout the podcast streaming at a regular schedule and for subscribers to discover along the way. Using such words all I want to depict is how it is about creating an
experience for anybody hearing or engaging with the content thus presented.

If you think that the technical skills needed to record, upload, and store audio files are so far out of your wheelhouse, it’s not that complicated. With different websites and applications to make it easier, you are good to go. That app or website maybe for you to design and make it yourself through a simpler process or it maybe helpful for you to
hire someone like a freelancer to work on the content as a project to make it presentable.

As a podcast has deeper engagement, listeners tend to stay tuned in longer than with blog content. Podcasts work as multitasking options, too—you can listen to a podcast while you cook or while you drive. The same can’t be said for blog posts or any form of visual content, which is the advantage they have and hence are more widely accepted around the world

Remember to put in some investment over quality podcast by the means of quality equipment. Sure, you can scrape by with a bare minimum setup. You can record a podcast with nothing more than your smartphone, but it’ll sound like just that—a phone call recorded on a mobile device, which may harm your listeners impression of you to start
with.

Keep the content simple, equipment on point and format with precision to steal the show and make the best out of every podcast episode.

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